Art Direction — Design — Brand Positioning

The RealFootball positioning places Mitre at the fore-front of the 5-a-side and grassroots game. Shifting the focus from the big-name superstars to the local pitches, Mitre bought into the insight that no matter what skill level or age a player is at, everyone can improve their performance on the pitch. The role-out included rebranding a Wembley Powerleague pitch and an ad campaign highlighting key tactics and strategies to improve your game.